This module shows how to calculate the gross and net dollar profit per sale as well as the gross and net percentage profit per sale.

The more profit that is made from each sale, the more that can be put towards covering operational costs, or a higher personal income for the owner as well as making more money available for re-investing to ensure future growth and development.

It specifically looks at the simple yet very effective strategies of price increases (including how to successfully differentiate products) and cost reduction.